2026 The Thousand: TruAdvantage Team builds on growth with new agent support hub

As the TruAdvantage Team builds momentum in the competitive Pennsylvania real estate market, its leaders are pairing rapid production with another focus — building structured paths for struggling agents who often lack consistent training and support.

The initiative comes as the team, affiliated with The Real Brokerage since 2021, reports one of its strongest years to date.

TruAdvantage Team — based in York, Pennsylvania — closed 283 transaction sides and nearly $78 million in sales volume in 2025, securing the No. 17 national placement among medium-sized teams for sides in the RealTrends Verified The Thousand rankings.

Company leaders told HousingWire that performance and mentorship are increasingly linked, a mindset that’s helped spearhead creation of a nearby 5,000-square-foot office space that will serve as a Real Brokerage hub.

Jack Lehr, TruAdvantage Team’s co-founder, president and CEO, and director of operations Sara Cain said the new hub will support agents and small teams in need of systems, coaching and accountability structures.

“We hold everyone to a certain standard,” Cain said. “There is a very high standard where if it’s not being met, we’re going to have the conversations and we’re going to get it corrected,” Cain said. “Everybody wants everyone else to continue performing. We love to celebrate each other and also compete against each other.”

Lehr — who founded TruAdvantage with his wife, Realtor Kim Lehr — said the business philosophy has always been rooted in controlling standards internally rather than reacting to external conditions.

“I think you put your head down and you go after it,” he said. “You enforce standards that you set and it’s hardcore accountability. Whether you’re a sales training team, a script-based team, you just grind, and you need to have it where everybody’s buying in from top down and from bottom up.”

Expansion aimed at struggling agents

The new office initiative is designed to extend that structure beyond TruAdvantage’s core team.

Rather than focusing solely on internal growth, leadership plans to open access to agents who have struggled to find stability elsewhere in the industry.

Cain said the goal is not to build a mega team but to create an environment where agents can develop the fundamentals that often determine long-term success.

“We’re not looking to market our team heavier with it — we’re looking to help others market themselves and build their business,” she said. “It’s more about coaching up others to build something of their own. Our hope is that somebody will come in there and we can help them build a team, or maybe next year they become a part of this team.”

The office — located less than 10 minutes from TruAdvantage’s headquarters — will offer coaching, sales training and lead generation systems for agents and small teams seeking more structured support.

“It’s a great way to help a lot of agents who are truly struggling, and it’s unfortunate when they feel as if they’re in a little bit of isolation,” Lehr said. “There’s a lot of folks out there who are struggling and just need the proper voice. Doggone it, if we can help them, they can bless this world many times over.”

National recognition amid local focus

Much of TruAdvantage’s production comes from a mix of experienced agents and newer producers developed internally through the team’s structured system.

“I just had a conversation with a young lady today,” Cain said. “She’s been in the industry for a year and has barely had anything happen. She’s gone through three different mentors at the same brokerage, because they keep leaving and then they just keep placing her with somebody else.

“Those kinds of things happen far too often and we’re trying to build something different here.”

Lehr pointed to a wide range of agent performance levels — from newer professionals closing steady monthly deals to long-tenured agents producing high annual volume.

“We have a young man who just turned 20, heavily committed to prospecting and consistently selling nine to 11 homes a month,” he said. “Another one has been with us six years, right out of high school. He’ll sell 80 homes this year and we’ll flip 25 together. And my long-tenured Emily, she’ll sell 90-plus homes this year, and she’s been with me going on 11 years.”

Despite growth, Lehr said TruAdvantage’s primary focus remains unchanged: standards, training and accountability.

“We want to build highly trained sales professionals who just go out and grind and are held accountable to very high standards that are heavily enforced,” he said. “There are lots of lead opportunities and they’re trained in the Sandler sales method to help maintain the levels that we expect of them.”

As the TruAdvantage Team looks ahead to more closed transaction sides and further educational outreach, it will continue to define its role within Pennsylvania and the broader Real Brokerage network.