Brands by Integra enters North Carolina market with acquisition

Brands by Integra has entered the North Carolina market through the acquisition of Century 21 Connected, marking the company’s first brokerage in the state.

As part of the transition, the brokerage will rebrand as Century 21 Integra, giving its agents access to Brands by Integra’s technology, marketing, coaching, education and recruiting resources while continuing to operate under the Century 21 brand.

Led by Chris Smith, the brokerage serves clients across North Carolina.

“Expanding into North Carolina has been a strategic goal for our organization, and we’re excited to accomplish that by welcoming Chris Smith and his team,” said Jim D’Amico, chairman of Brands by Integra. “From our very first conversations, it was clear that Chris and his agents share our commitment to integrity, collaboration and putting people first. We are thrilled to welcome them to the Brands by Integra family and look forward to supporting their continued growth.”

Smith said the move will provide agents with additional resources while maintaining the client-focused approach the brokerage has built its business on.

“Our team is excited for this next chapter,” Smith said. “Joining Century 21 Integra and the Brands by Integra organization provides our agents with incredible opportunities to grow their businesses while continuing to deliver the personalized service our clients have come to expect. The culture, leadership, and vision of this organization made this a natural fit, and we’re excited about what’s ahead.”

With the acquisition, Brands by Integra’s network now includes more than 2,000 real estate professionals across more than 70 offices in 19 states, supported by services including marketing, technology, training, mortgage, title, insurance, relocation and business development.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.