Bright MLS joins Google home listings via HouseCanary

Bright MLS is preparing to launch an integration that will push participating brokerages’ listings directly into Google search results at no additional cost, according to a company announcement last week.

This integration is made possible by Google’s partnership with HouseCanary’s ComeHome.com platform, which was expanded nationwide earlier this month. BrightMLS is the fourth MLS HouseCanary has signed an agreement to provide Google with this listing data. The other MLSs include California Regional MLS (CRMLS), San Diego MLS (SDMLS) and My State MLS. 

The feature will surface listings from participating Bright MLS brokerages in a dedicated “properties for sale” experience on Google, giving consumers a way to discover local inventory directly from a search results page on mobile devices. Listings will link back to the brokerage or agent site, according to the announcement.

Bright said eligible brokerages may opt in at the brokerage level, rather than agent by agent, and that the integration is designed to comply with existing MLS rules around listing display and attribution. The company framed the product as an additional distribution channel alongside traditional IDX and portal syndication rather than a replacement.

According to the announcement, the feature will be available to Bright MLS members beginning next Tuesday. 

Google began testing this advertising program that embeds for-sale home listings directly into mobile search results back in December 2025 before appearing to pull these listings in early January. In mid-May, the listings reappeared in search results in many of the original test markets, including Miami, New York, Cleveland, Chicago, Austin, San Francisco and Los Angeles. Google took the program national in early June, announcing that it was rolling out enhanced Local Services Ads (LSAs) for home listings across all 50 U.S. states. 

This article was written by Brooklee Han and generated with the assistance of HousingWire Automation, then reviewed by a HousingWire editor before publication.