Collov AI rolls out design tools, 360-degree tours for online listings

Collov AI, a tech-driven home design platform, has launched an AI-powered design agent and 360-degree panorama tool aimed at helping real estate agents enhance visuals for listings and create immersive tours in seconds, the company announced last week.

The San Francisco-based artificial intelligence platform said the expansion equips more than 20,000 U.S. real estate agents with automated virtual staging and tour capabilities as digital-first home search becomes the norm. Most homebuyers now start their search online and expect more than static photos, pushing agents to upgrade listing content while managing time and marketing budgets.

According to a press release, the Collov AI Design Agent introduces a single workflow for environmental and object-level edits to listing photos. Agents can generate seasonal changes, sky enhancements and virtual twilight, and can remove vehicles or clutter while adding furniture, landscaping and material upgrades.

The goal is to let agents fine-tune images quickly to highlight property features and align with buyer expectations without outsourcing every change to a third-party editor.

Since launching in beta, more than 70% of Collov-associated agents have used the AI Design Agent, according to the company.

“In the past, I would be using the standard AI virtual staging, but I found myself making additional edits to get it just the way I wanted,” Brian Andalora, a California-based designer and branch marketing manager with The Mark Johnson Team, said in a statement.

“When I was told to try Collov AI Design Agent and be very specific, giving ‘do not’ instructions to avoid altering an image, and state exactly what I want the image to have, it puts out exactly what I want with no needed changes.”

Andalora said he has used the tool to add landscaping, pavers, water features and fire pits to exterior shots. He described the level of control as a step up from earlier virtual staging approaches.

Alongside the design agent, Collov AI is also rolling out its 360 Panorama feature, which turns listing assets into interactive tours that allow buyers to navigate rooms and view spaces from multiple angles. The company positions the feature as a lower-cost alternative to traditional 3D tour providers, with pricing starting at about $7 per room versus an estimated $300 to $1,000 per home for many full-home 3D offerings.

“We are seeing AI shift from a novelty to an operational layer within real estate marketing,” Xiao Zhang, CEO of Collov AI, said in a statement. “Agents are under pressure to deliver high-quality digital listings while managing time and cost. By combining automation with immersive presentation, we are forging new ways for professionals to modernize how they prepare and showcase properties in a competitive market.”

Collov AI said it has more than 1 million users across 100-plus countries and is used by agents and major brokerage brands including Side, Keller Williams, Sotheby’s International Realty, Compass and REMAX.

As demand grows for digital listing content, Collov said it plans to continue developing AI tools that streamline marketing tasks across the life cycle of a listing, from initial photo prep to ongoing refreshes and seasonal adjustments.