CRMLS adds ‘Limited Exposure Coming Soon’ listing option

California Regional MLS (CRMLS) is creating more options for home sellers looking to market and sell their properties. Earlier this month, CRMLS debuted a Limited Exposure Coming Soon listing option for home sellers and real estate professionals in California. 

In a post on the MLS’s Knowledgebase blog, it said the new option “can exclude listings from designated third-party sites at the client’s request without limiting the ability to share the listing on broker-controlled websites and/or social media platforms.” According to CRMLS, the default for coming soon listings is “Internet: Yes,” which means that these listings will be distributed for display on third-party sites via IDX feeds. 

CRMLS subscribers whose sellers choose the limited exposure coming soon option, are now able to set internet display on the coming soon listing to “No,” preventing the listing from being included in IDX feeds. Once a listing swaps from coming soon to active status, CRMLS said subscribers must manually swap the “Internet: No” to “Internet: Yes,” if the seller wants the listing displayed on the internet. However, the MLS said that if the seller instructs there to be no internet distribution of the listing, their agent must remove the listing from all social media platforms and any broker controlled websites. 

CRMLS first debuted its coming soon status for listings in May 2020. Listings are allowed to stay in a coming soon status for up to 21 days. The MLS did not start automatically syndicating coming soon listings via IDX feed until the end of March this year. 

“Our new form for limiting exposure of coming soon listings is a natural progression of giving sellers and their brokers greater choice in listing distribution,” Art Carter, the CEO of CRMLS, wrote in an emailed statement. “CRMLS’s coming soon policies have always been flexible over the years to address broker requests, AOR policies, and practices from neighboring MLSs to keep a fair and representative marketplace. This is just another step towards giving brokers flexibility while maintaining a transparent marketplace.”

The California-based MLS is not the only MLS that has explored the creation of more listing options for sellers. North Carolina-based Canopy MLS, as well as other MLSs across the country, have created a variety of listing options for consumers including Coming Soon/No-Show, limited-exposure and office-exclusive listings.