ERA Key Realty Services launches redesigned website AI upgrades

Massachusetts-based ERA Key Realty Services has launched a redesigned website in partnership with RELIANCEai, upgrading its digital platform with new search capabilities, hyperlocal content and SEO tools for agents and consumers.

The brokerage, part of the HUNT Real Estate ERA family of companies, serves greater Boston, MetroWest, Merrimack Valley and central Massachusetts.

ERA Key Realty Services closed more than $3.85 billion in sales volume in 2025, according to the company.

Leaders said the new platform is designed to improve the online experience for homebuyers, sellers and agents while strengthening the brokerage’s digital presence.

“We’ve partnered with RELIANCEai since 2019, so when it came time to transitioning ERA Key Realty Services to their platform, it was a natural next step,” said Dan Mirsky, chief marketing officer for HUNT Real Estate Corp.

The redesigned website includes:

• Hyperlocal community pages featuring market information for greater Boston, MetroWest, Merrimack Valley and central Massachusetts.
• An MLS-powered property search with interactive maps, advanced filters and curated listing collections, including luxury homes, new construction, condominiums and 55-plus communities.
• A new SEO framework designed to improve the brokerage’s online visibility and help connect agents with prospective buyers and sellers.

“ERA Key Realty Services’ new platform is built to match the character and ambition of an organization that has earned the No. 1 spot in the ERA system,” said Nick Villanti, COO of RELIANCEai. “We’re proud to be their partner in this next chapter.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.