FirstTeam to pre-market listings with Zillow Preview

Independent real estate brokerage FirstTeam has joined Zillow Preview, allowing its agents and their sellers to publicly pre-market listings on Zillow and Trulia before they go active. 

The Newport Beach, California-based firm said the agreement turns pre-market visibility into a prospecting and growth channel for its agents, who can now reach buyers at the earliest stage of their home search.

Through Zillow Preview, FirstTeam agents can advertise properties before they are listed in the MLS, as long as they comply with local MLS and Clear Cooperation policies. Those listings gain exposure on Zillow Group’s consumer platforms, including Zillow and Trulia.

“At FirstTeam, we’ve always believed in getting the most eyeballs on our listings when we represent our clients. Doing this deal with Zillow was a no-brainer,” Michele Harrington, the CEO of FirstTeam, said in the company announcement. “Zillow Preview gives our agents access to more exposure than any other platform out there. When they asked us to be one of their affiliate brokers, the answer was obvious.”

Zillow, which averages 235 million unique monthly users, said Zillow Preview is designed to give listing agents a way to build momentum and demand ahead of an official on-market date. According to Zillow data cited by the companies, 70% of buyers and sellers use Zillow at some point in their real estate journey.

“Zillow Preview gives our team access to millions of highly engaged buyers on the largest real estate platform in the country, reinforcing our commitment to independence and to putting our agents first,” Harrington said. “In this rapidly changing market, independence is a competitive advantage, allowing our agents to move faster, win more business, and giving us a powerful edge in recruiting and retention.”

In signing on to Zillow Preview, FirstTeam joins nearly 60 other brokerages and franchisors who have already subscribed to the product, including The Keyes Family of Companies, Side, United Real Estate, REMAX, HomeServices of America, Keller Williams and SERHANT. 

Zillow first announced Zillow Preview in mid-March, just weeks after Compass International Holdings, which now owns Anywhere and @properties Christie’s International Real Estate, announced an exclusive deal with Rocket Companies and Redfin to showcase its coming soon listings during its Q4 2025 earnings call.

In late March, eXp Realty announced non-exclusive pre-marketing deals with Realtor.com, Homes.com and ComeHome.com, which is HouseCanary’s real estate portal that has partnered with Google to showcase listings in Google search results in select markets, to syndicate its coming soon listings.

In 2025, agents at FirstTeam closed 5,978 transaction sides totaling $6.12 billion in sales volume according to RealTrends Verified Data. 

This article was written by Brooklee Han and generated with the assistance of HousingWire Automation. It was reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.