Gitcha integrates buyer listing service into Momentum MLS

Gitcha and Momentum MLS have formed a strategic partnership to integrate Gitcha’s Buyer Listing Service into the MLS platform for real estate professionals in western Arizona, the companies announced Tuesday.

The integration is designed to evolve Momentum MLS — formerly the Western Arizona REALTOR Data Exchange (WARDEX) — from a listing-first system into a more dual-sided marketplace that displays both seller listings and verified buyer demand inside the MLS workflow.

Gitcha’s Buyer Listing Service allows agents to enter buyer needs within an MLS-licensed environment, including preferred property features, locations, budget ranges and financing timelines, according to the announcement. Momentum MLS subscribers will see the demand data alongside active listings, giving listing agents and brokerages more visibility into where qualified buyers are searching and how they are positioned to transact.

“Momentum MLS remains dedicated to delivering real differentiation for our agents,” Kim Everett, CEO of Momentum MLS, said in a statement. “In an industry where buyer support is increasingly under pressure, we believe it’s more important than ever to champion both sides of the transaction.”

Gitcha CEO Dan Cooper said in the announcement that the integration is focused less on additional features and more on reinforcing agents’ role with clients by “letting serious buyers broadcast what they need, allowing the full market to respond and serve them.”

For brokers and agents, the companies say the integration could help surface off-market or soon-to-list opportunities, support more targeted outreach and improve conversations with sellers by pairing listing decisions with real-time buyer data.

As commission rules shift and buyer representation agreements gain prominence, tools that document and expose buyer demand are drawing increased interest from MLSs and brokerage leaders looking to demonstrate the value of the buy side.

Based in Arizona, Momentum MLS rebranded from WARDEX during its 20th anniversary year to reflect a broader strategy focused on data accuracy, practical technology and business-building resources for members across the state. The organization positions itself as a partner to brokers and agents navigating a fast-moving regulatory and sales market environment.

Gitcha operates a demand-based real estate platform that aims to give buyer agents visibility closer to that of listing agents. In addition to MLS-embedded tools, the company syndicates buyer criteria to its public site, where demand information can be searched and shared.

This announcement comes a little over a month after Gitcha announced similar partnerships with Indianapolis-based MIBOR Broker Listing Cooperative and the Lubbock Association of Realtors. 

This article was written by Brooklee Han and generated with the assistance of HousingWire Automation. It was reviewed by a HousingWire editor before publication.