Hive MLS launches redesigned website with AI visualization tools

North Carolina-based Hive MLS has introduced a redesigned website that incorporates artificial intelligence tools aimed at enhancing how buyers interact with property listings online.

The updated platform, HiveMLS.com, includes a new home design and room visualization feature developed through an integration with Roomvo.

The feature allows users to modify elements within listing photos — such as flooring wall colors and finishes — to better understand how a property could look after updates.

The addition of visualization technology reflects a broader effort to make online listings more interactive while maintaining the role of brokers in guiding transactions, leaders said.

Hive MLS CEO Daniel Jones said the platform is designed to support brokers by improving how listings are presented.

“Brokers benefit from a more powerful way to present their listings and help buyers see what’s possible,” he said. “Every technology we offer and build is focused on strengthening the broker’s role: driving more engagement, supporting their conversations with clients, and helping their listings stand out.”

The Roomvo integration allows users to experiment with design changes directly within listing images — offering a preview of potential renovations or updates.

Company officials said the feature is intended to help buyers look beyond cosmetic issues and better evaluate properties that may otherwise be overlooked due to outdated interiors.

Roomvo CEO Pawel Rajszel said the goal is to give users a clearer understanding of a property’s potential.

“At Roomvo, we believe everyone deserves to see the full potential of a home,” he said. “Integrating our technology with the new HiveMLS.com website makes buyers’ imagination a reality, allowing them to experience a space not just as it is today, but as it could be tomorrow.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.