JP Piccinini joins The Real Brokerage as growth leader

The Real Brokerage has appointed entrepreneur and JPAR Real Estate founder JP Piccinini as a growth leader, where he will work with Chief Growth Officer Jason Cassity to support agents, teams and brokerage leaders across the company’s network.

Piccinini has held roles as a real estate agent, brokerage owner, franchisee and franchisor during his career.

Under his leadership, JPAR Real Estate expanded to about 4,000 agents across 22 states, generated more than $5 billion in annual sales volume and ranked among the nation’s 50 largest brokerages in the 2022 RealTrends Verified rankings. In May 2021, Cairn Real Estate Holdings, LLC and private equity firm Aperion Management acquired JP & Associates Realtors (JPAR) and JPAR Franchising.

“I’ve spent my entire real estate career helping agents grow,” Piccinini said. “I’ve always believed success is about more than production. It’s about building a business that creates freedom, stability and long-term wealth. Real shares that philosophy. It gives agents the tools, collaboration and opportunities to grow their income in multiple ways, and I’m excited to help them unlock that potential.”

Based in Texas, Piccinini will host monthly in-person roundtables and other events across the state focused on business growth strategies, leadership development and brokerage operations.

“At Real, we’re committed to giving our agent community the resources, technology and opportunities they need to grow thriving businesses and build long-term wealth,” Cassity said. “JP has spent his career building and scaling companies that empower real estate entrepreneurs. He understands what it takes to grow from agent to operator to organization builder, and his experience will be an incredible asset to our community.”

Piccinini entered the residential real estate business in 2005 in Columbia, South Carolina, and founded JPAR Real Estate in Texas in 2011 with a focus on education, collaboration, networking and technology for agents and brokers.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.