KB Home enters Atlanta with first land deal and new community

KB Home has entered the Atlanta market and closed its first land purchase in the region, the homebuilder announced Thursday.

The Los Angeles-based public builder said it has acquired 110 homesites and plans to open its first Atlanta-area community, Whitley Meadows, in early 2027. The move adds a top-five housing market to KB Home’s footprint as large builders continue to chase population and job growth in the Southeast.

Bill Schmidt, who joined KB Home in 2025 as division president, will oversee the new Atlanta division, including land acquisition, construction, sales and customer service. He has more than 35 years of homebuilding experience, including over 25 years working in the Atlanta market for national and local builders, according to the company announcement.

KB Home said Schmidt has helped shape its Atlanta strategy and position the division for future growth since joining the company. Previously with Toll Brothers, Schmidt holds a bachelor’s degree in landscape architecture and planning from the University of Florida and an MBA in real estate development from Nova Southeastern University.

Atlanta has been a focus market for public builders in recent years as buyers migrate from higher-cost metros and demand remains resilient for new homes. KB Home’s entry adds another national operator to a field that already includes the likes of D.R. Horton, Lennar and PulteGroup.

Whitley Meadows, KB’s first community under the Atlanta division, will consist of single-family homes in Bethlehem, Georgia, in Gwinnett County. Plans call for homes ranging from 2,000 to 3,100 square feet, with amenities including a pool, cabana, playground and walking trails. The community will be zoned to what the builder described as highly rated schools and will offer access to State Route 316 and Interstate 85 for commuters.

KB Home now operates in 49 markets and has built more than 700,000 homes in its nearly 70-year history. The company has emphasized energy-efficient and fire-resilient construction and says it has delivered more ENERGY STAR-certified homes than any other U.S. builder.