Keller Williams acquires Michael Lewis Marketing Suite

Keller Williams Realty has acquired Michael Lewis Marketing Suite (MLMS), a longtime marketing services partner that supports more than 130,000 Keller Williams-affiliated real estate agents and brokerages, the company announced Wednesday from the stage at HousingWire’s The Gathering. 

The Austin-based franchisor said the deal will bring MLMS fully in-house as part of its core marketing platform. Financial terms of the deal were not disclosed.

Founded in 2013, MLMS provides a comprehensive offering that includes brand strategy, graphic design, print solutions and consulting. The company has delivered more than 800 custom designs for Keller Williams agents and brokerage leaders, according to the announcement.

“For more than a decade, Michael’s world-class marketing suite has helped our affiliated agents and brokerages thrive, no matter the market,” Chris Czarnecki, CEO and president of Keller Williams, said in a statement. “As a testament to that overwhelming success, we’re excited to bring MLMS fully in-house.”

Czarnecki framed the acquisition as a way to deepen Keller Williams’ systems-and-tools approach for agents operating in a slower housing market and amid rising customer acquisition costs.

“At KW, we know the right models, powered by the right tools, drive powerful results,” Czarnecki said. “This key move strengthens both, giving our entrepreneurs the leverage to build even bigger.

As part of the acquisition, Keller Williams said its affiliated agents and brokerages will gain access to:

• Full-service, list-to-close marketing solutions intended to streamline execution and drive production for agents and teams
• A high-end design and branding division to help brokerages and agents create distinctive visual identities and individualized brand strategies, from consultation through execution
• Marketing support aimed at fueling brokerage growth and retention
• Onboarding and agent activation services to accelerate productivity and consistency
• Expanded design capabilities to deliver fast, consistent, market-ready assets at scale

For real estate broker-owners and team leaders, the move signals Keller Williams’ intent to centralize more of the marketing stack rather than relying solely on third-party vendors. In a market where margins are tightening, franchise systems are increasingly using corporate-level investments in marketing, technology and operations to drive retention and per-agent productivity.

“Keller Williams has always been the place where entrepreneurs can build, expand and own their brand,” said Michael Lewis, CEO and creative director of MLMS. “Now, every KW-affiliated brokerage and agent will have access to a true ‘easy button’ for branding and list-to-close services.”

Effective immediately, Lewis will serve in an advisory role at Keller Williams, focusing on integrating, training and scaling MLMS offerings across the company’s ecosystem, according to the announcement.

“Our affiliated agents and brokerages are the KW brand in local markets,” Sandra Howard, chief marketing officer at Keller Williams, said in a statement. “With this acquisition and full integration in our marketing team, we’re strengthening the foundation of how our affiliated agents build, market and scale their business and their brands inside a system designed for long-term success.”

Keller Williams plans to fully deploy MLMS solutions across its network by the end of the third quarter of 2026.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.