Kelley Blue Book Homes rolls out consumer home valuations

Kelley Blue Book Homes has launched a consumer-facing home valuation platform in 11 states, with a nationwide rollout targeted by early 2027, the company announced Monday.

The product is now available in Arizona, California, Colorado, Florida, North Carolina, Nevada, Oregon, Texas, Utah, Idaho and Washington. The company said the platform is designed to give homeowners an independent valuation and a selling strategy built around neighborhood-level data and input on a home’s actual condition.

The valuation platform is a joint venture between valuation and appraisal technology firm True Footage and Kelley Blue Book parent company Cox Enterprises In the release, Kelley Blue Book Homes cited research showing that more than 35% of automated estimates miss by more than 10% of the eventual sale price.

“The top platforms are fighting over listing distribution while consumers are left with incomplete, inaccurate or conflicting information about the most valuable asset they own,” CEO John Liss said in the announcement. “Kelley Blue Book Homes is entering the market to give consumers an independent value and a strategy to maximize their sale price when they’re ready to sell.”

Unlike automated valuation models that lean heavily on public records and broad statistical models, Kelley Blue Book Homes asks owners to provide property-specific details such as renovations, improvements, condition and amenities. Those inputs are layered onto neighborhood-level pricing data, micro-market trends and seasonal patterns.

The engine behind the valuations is TrueTracts, True Footage’s proprietary appraisal technology that is already used by professional appraisers and mortgage lenders, according to the company. The platform has been applied to roughly $275 billion in properties nationwide, and Kelley Blue Book Homes says its consumer valuations are engineered to land within 3% of the final sale price.

Beyond the value estimate, the platform also connects consumers with vetted real estate agents to help them navigate the home selling process . The company positions that guidance as a way to reduce the risk of mispricing or process errors that could lead to sellers leaving “as much as six figures on the table.”

“At a time when many Americans are approaching retirement, considering a move to relocate or sizing up or down, the Kelley Blue Book data distinction matters enormously,” Liss said. “The Kelley Blue Book Homes experience is designed for people to maximize their outcome through a valuation and sales strategy with a vetted agent guiding the process.”

The company plans to continue state-by-state expansion until it reaches national coverage, which it expects to achieve by early 2027.