Largest NYC Coldwell Banker affiliate launches new, independent firm called MYNY

Coldwell Banker Reliable Real Estate — formerly the largest Coldwell Banker franchise affiliate in New York City — has launched a new independent brokerage, MYNY.

The company is now in its 20th year in business, with 18 of those spent under the Coldwell Banker banner.

Office locations include Brooklyn, Manhattan and Long Island and a service net covering all five boroughs, Long Island and the Hamptons.

Going independent comes as brokerages respond to consolidation among major firms, evolving compensation structures and increasing demand for marketing and technology support.

“After 18 years in a franchise system, we made the decision to build something that actually works for New York,” said Joseph Hamdan, principal of MYNY.

MYNY — short for MY New York — said it will focus on agent development, local market expertise and modern marketing while providing agents with access to leadership, training and resources.

The brokerage has expanded its reach through Leading Real Estate Companies of the World, a global network of more than 550 firms and 135,000 sales associates across 70 countries.

“We’re shaping the company to better reflect how this market works, and to give serious agents a platform that fits how they operate,” Hamdan added.

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