Lofty debuts Canva integration to streamline real estate listing design

Lofty has launched a native integration with Canva, allowing real estate agents to pull live listing information and marketing assets directly into Canva designs and then distribute completed content through Lofty’s marketing platform.

The integration is now available through the Canva App Marketplace and is designed to simplify content creation and distribution for agents already using Canva as part of their daily workflow, leaders said.

With the integration, agents can import listing photos, property details and agent profile information from Lofty directly into Canva designs. Finished marketing materials can then be exported back into Lofty for distribution through Smart Plans, Social Studio and direct text messaging campaigns.

The new workflow is intended to create a closed-loop marketing process that keeps content connected to Lofty’s platform for tracking, optimization and lead conversion.

Lofty said the Canva integration was one of the most requested features from its customers, generating nearly 250 support requests over the past year.

The integration is available to all Canva users, including those using Canva’s free plan. Agents can install the Lofty app directly from the Canva App Marketplace and sign in using their existing Lofty credentials.

The app also honors existing listing access permissions configured within Lofty, including office and team inventory permissions.

“Real estate agents have built their workflows around tools they trust and Canva is one of the biggest,” said Henry Li, chief technology officer at Lofty. “Rather than asking agents to abandon what works, we built a bridge. By bringing Lofty’s live data directly into the Canva design experience and then routing finished content back into our platform, we can eliminate friction between critical tools, meet people where they are, and ensure all roads lead back to a single platform for distribution, tracking, and optimization.”

The Canva integration is the latest addition to Lofty’s expanding ecosystem of connected applications, which now includes more than 70 third-party integrations.

The company said the launch also supports its broader Agentic AI Operating System strategy, which aims to automate and streamline agent workflows across lead generation, nurturing, marketing and transaction management.

Lofty said the goal is to reduce operational friction so agents can spend more time focusing on business growth, client relationships and closing transactions.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.