Lubbock Realtors adds Gitcha buyer listing service to MLS

The Lubbock Association of Realtors (LAR) is partnering with buy-side technology firm Gitcha to integrate its Buyer Listing Service platform into the association’s multiple listing service (MLS), according to an announcement on Monday. 

The trade group said this partnership gives more than 1,700 members the ability to publish standardized “want-listings” alongside traditional for-sale inventory. The integration will be available to all LAR members through the MLS.

Gitcha’s Buyer Listing Service (BLS) is designed as an MLS workflow tool that lets buyer agents convert active client needs into structured, shareable listings. Those “want-listings” become a new listing segment that sits next to conventional for-sale listings, giving listing agents visibility into real-time, unserved demand. Gitcha positions the tool as a way to standardize buyer representation, reinforce agent cooperation and improve market transparency.

“Agents have long shared buyer needs in private Facebook groups and informal networks, often leading to fragmented cooperation and the rise of exclusive private listing networks that undermine market transparency,” Cade Fowler, executive officer of LAR, said in the announcement. “By integrating Gitcha’s BLS into our MLS, we’re building stronger, direct connections among all of our agent members in a structured environment, empowering them to match buyers and sellers more efficiently while setting a standard for inclusive, data-driven practices.”

Gitcha CEO Dan Cooper said LAR’s leadership viewed the move as an opportunity to move beyond traditional saved-search tools for buyer agents. The company is marketing BLS as a way for MLS organizations to adapt to ongoing industry changes by explicitly documenting buyer-agent activity and value inside the MLS rather than in off-platform channels.

The BLS also ties into Gitcha’s public-facing portal, where licensed agents’ buyer want-listings are displayed in a searchable marketplace. That environment is designed to help surface demand to sellers, builders and investors, and to inform local planning decisions with current buyer-intent data, according to the announcement.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.