Luxury LA real estate brokerage Resident expands into Napa Valley

Resident, a Los Angeles-based luxury real estate brokerage, has expanded into Napa Valley as the firm looks to capitalize on growing demand for lifestyle-oriented housing markets.

The move marks the company’s first expansion into northern California wine country and comes as more buyers seek properties that function as both primary residences and retreat-style living environments, leaders said.

Founded by Jon Grauman and Lauren Grauman, the company reported more than $200 million in closed and pending transactions and more than 50 deals completed or under contract in 2026.

“Napa has always been deeply personal for us,” said Jon Grauman. “As we spend more time here and build our life in this community, it became clear there was an opportunity to introduce our design-driven approach to how homes are marketed and experienced.”

Resident said its Napa Valley operation will mirror the approach used in Los Angeles, focusing on cinematic marketing branding and collaboration with local agents developers and homeowners.

Lauren Grauman said luxury buyers increasingly expect a more immersive and service-oriented experience.

“We’re seeing buyers prioritize lifestyle and environment in a much more meaningful manner,” Lauren Grauman added. “In markets like Napa, there’s a growing expectation that the real estate experience feels more like hospitality — from how a home is presented to how clients are guided through the process.

“For us, this expansion isn’t just about entering a new market — it’s about becoming part of the fabric of Napa.”

The company cited research pointing to continued strength in second-home and hybrid living markets since the pandemic, particularly in regions offering outdoor amenities, lower density and proximity to major metropolitan areas.

Resident said its expansion will also be documented through its in-house media platform, including The Resident Series, a digital show focused on the company’s growth and luxury listings.

The Napa initiative is expected to include coverage of high-profile transactions in the region, including representation tied to properties at Auberge Resorts Collection’s Stanly Ranch development.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.