Maxwell partners with Ardley on mortgage lead recapture

AI-powered mortgage point-of-sale platform Maxwell has partnered with Ardley, a provider of lead generation and portfolio recapture technology, to help lenders and servicers identify eligible borrowers and convert them into new loan opportunities.

The partnership, announced Monday, integrates Ardley’s customer and portfolio analytics and targeting capabilities with Maxwell’s point-of-sale platform.

The companies said the integration is designed to help lenders identify borrowers who may qualify for refinancing, home equity lines of credit (HELOCs) or purchase loans and then nurture these prospects through the application and closing process.

Ardley launched its platform in 2021 to analyze millions of borrower files, cross-reference them with public and private property data, and match borrowers with a lender’s loan programs based on pricing and qualification criteria.

Under the partnership, Maxwell customers will be able to use Ardley’s technology to identify eligible borrowers and automatically nurture them into active loan opportunities.

Maxwell said its point-of-sale platform has an application submission rate of more than 88%, an average clear-to-close time of less than 18 days, and can increase loan officer productivity by as much as 20%.

“AI has given the mortgage industry an opportunity to redefine what’s possible,” John Paasonen, co-founder and CEO of Maxwell, said in a statement. “Now it’s time to ask how AI can help lenders grow again.”

Paasonen said the partnership is intended to help loan officers generate additional volume from their existing customer base.

Nathan Den Herder, founder and CEO of Ardley, said the companies share a focus on using technology to help lenders grow.

“Like Ardley, Maxwell is dedicated to seeking out new and innovative ways to accelerate growth for their clients,” he said. “We’re excited to partner with Maxwell and help their clients leverage technology to outperform competitors in any market conditions.”

The integrated solution is being introduced through an initial pilot program with select lenders.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.