New Jersey real estate teams merge and join eXp Realty

Sharif Hatab moved his Team Sharif Sells operation to eXp Realty from Berkshire Hathaway HomeServices FOX & ROACH, Realtors and merged with Peter Boutros’ Stunning NJ Homes to launch the Unify Real Estate Team in New Jersey, the company announced on Tuesday.

eXp Realty, the cloud-based brokerage subsidiary of eXp World Holdings, said the move brings together more than $120 million in 2025 sales volume and 309 transactions across the Garden State. The new Unify Real Estate Team will operate on a single platform and brand, with plans for further expansion across New Jersey and potentially into additional markets.

In 2024, Sharif’s team closed 131 transaction sides representing $55.71 million in sales volume, according to RealTrends Verified Data. This performance earned the team the No. 21 and No. 37 ranks in the state in the 2025 RealTrends Verified Rankings for transaction sides and sales volume, respectively.

Hatab’s decision follows several years of evaluating brokerage models, expansion strategies and long-term platform options, according to the announcement. He cited the need for a scalable framework that could support leadership development and national growth opportunities.

“As our team grew, it became increasingly clear that if we wanted to build a true platform with long-term scalability, leadership opportunities and national expansion potential, we needed to align with a model designed for that future,” Hatab said in the release.

Boutros, a six-time eXp ICON agent and founder of Stunning NJ Homes, said the merger marks a shift in how larger teams in competitive markets may pursue growth, moving from standalone groups to platform-style operations that can support higher-volume production and collaboration.

“We are no longer simply competing as individual teams,” Boutros said. “We now operate as a true platform with the infrastructure, systems and resources to compete at a much higher level while still maintaining founder-led local leadership.”

Under the Unify Real Estate Team structure, the combined group will run on one CRM, one lead funnel and a shared operations playbook. The unified backend is designed to improve lead response times, standardize processes and expand coaching and agent development, according to the announcement. Leadership roles will emphasize sales growth, recruiting and long-term wealth-building opportunities for agents who want to plug into larger-scale business models.

eXp Realty framed the launch of Unify Real Estate Team as part of a broader trend of high-output operators using the company’s platform to create scalable organizations rather than single-market teams. As competition for listings and online leads intensifies, more team leaders may look at mergers or platform partnerships to gain efficiency, expand geographic coverage and diversify revenue streams.

This article was written by Brooklee Han and generated with the assistance of HousingWire Automation. It was reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.