Newfi integrates Prudent AI for non-QM income analysis

Newfi Lending has integrated Prudent AI’s income analysis engine into its broker portal, giving brokers near real-time calculations for non-QM loans and cutting bank-statement turn times from roughly 72 hours to as little as three, the companies announced Wednesday.

The new IncomeIQ portal, built on Prudent AI’s technology, delivers institutional-grade income analysis directly to mortgage brokers without routing files through sales executives, underwriting staff or back-office queues. Brokers can upload bank statements at any hour and receive a complete analysis within the same session, according to the announcement.

Historically, non-QM income validation has taken days, with brokers submitting files and then waiting on multiple handoffs before getting an answer. That delay often comes while the borrower is still engaged and the deal is at its most fragile point, creating fallout risk and added cost per file.

Newfi said IncomeIQ is designed to remove that friction by creating self-service income analysis. Missing documents are flagged immediately while the borrower is still on the line while completed results auto-populate Newfi’s loan origination system at registration.

Income-related rework, described as Newfi’s largest source of per-loan touches, is removed from the post-submission workflow.

“With Prudent AI, we built a platform that lets our brokers self-serve bank statement analysis in our own portal, without a sales executive in the loop,” said Amit Pall, executive vice president at Newfi Lending. “Turn times have dropped drastically as a result. Results land in the broker’s portal on demand, so they’re not waiting on anyone to come out of a meeting. The service level has stepped up, and the speed of return is driving repeat business.”

The lender expects the ability to run on-demand non-QM income analysis to act as a volume lever. This could drive a “significant multiplier” in broker-originated non-QM production across its channel as brokers gain confidence to take on more complex income scenarios.

The integration also reflects a broader shift in non-QM toward real-time decision support and AI-powered underwriting tools.

“There’s an underrated reason brokers need self-serve, and Newfi understood it early. The obvious reasons are about speed, cost and ease. But the deeper one is who holds the answer,” said Jayendran GS, co-founder and CEO of Prudent AI.

“When the income analysis runs in the broker’s own portal, the broker isn’t relaying a result from someone else — they’re the one with it. That changes how non-QM files move, and how many get originated in the first place.”

IncomeIQ is now available for Newfi’s broker network, and Newfi said it plans to extend the same self-serve model to debt-service-coverage ratio (DSCR) lending analysis.

The lender also said it’s feeding its historical underwriting decisions into Prudent AI’s engine to make prequalification outputs increasingly specific to individual borrower profiles. The goal is to deliver more precise answers on complex non-QM files earlier in the process.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.