Rate hires Adam Boyd as president of consumer lending

Adam Boyd will join Rate as president of consumer lending, the company announced on Tuesday, as the fintech lender looks to expand beyond its core mortgage business into a broader consumer lending platform.

Boyd, a veteran financial services executive, brings more than 25 years of experience building and scaling consumer lending businesses, according to the company announcement.

Most recently, Boyd led Citizens’ home equity business, transforming it into the largest home equity originator in the United States. He also rebuilt Citizens’ credit card platform, launching a full suite of products, including a card recognized by Money.com as Best New Credit Card.

At Rate, Boyd will oversee the growth of the firm’s consumer lending products and services beyond mortgage, with a mandate to build a broader ecosystem that delivers a more connected, transparent and technology-enabled experience for customers.

“Adam is a proven operator and a builder,” said Victor Ciardelli, CEO of Rate. “He has successfully done this at scale, taking businesses and turning them into market leaders by focusing on the customer and leveraging technology to best serve the customer. Adam is a critical hire for us and will play a key role in building a broader platform that serves our customers across more of their financial lives.”

Rate, which rebranded from Guaranteed Rate in 2024, said that Boyd’s hiring comes as consumer expectations shift toward integrated, digital-first experiences that tie together lending, budgeting and wellness tools.

Rate said it is extending its capabilities into adjacent lending categories with the goal of delivering a simpler, more connected experience across a customer’s financial journey.

The company added that Boyd’s appointment reflects its continued investment in building a more expansive, technology-driven financial and personal wellness platform.

“I’m joining Rate at an important moment in time,” Boyd said. “The company has already built a strong foundation in technology and execution, and there’s a real opportunity to expand beyond mortgage into a broader consumer lending platform. The industry is at an inflection point, and the companies that combine technology and data with a deep understanding of the customer will win.”

For lenders, real estate agents and fintech partners, Rate’s strategy signals potential for more bundled offerings that connect mortgage with follow-on products such as home equity, personal loans or cards, creating additional touch points after closing and new referral or partnership opportunities.

The company said Boyd will be central to that evolution, charged with scaling Rate’s consumer lending platform and aligning it with the firm’s broader vision of connecting financial and personal well-being.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.