Real CEO Tamir Poleg on the value of the REMAX acquisition

For those wondering what the upside is for The Real Brokerage regarding its recently announced acquisition of REMAX, Real CEO Tamir Poleg has answers. 

“At its core, Real REMAX Group will unite an iconic real estate brand and franchise network with our innovative technology and the fastest growing major public real estate brokerage,” Poleg said during his firm’s Q1 2026 earnings call with investors and analysts Thursday morning. “Real has built the platform, the technology and the agent aligned community and economics. REMAX has the brand recognition, the global network and decades of trust with some of the most productive agents in the business.”

In combining these two entities, Poleg said he believes they can “create a platform that is genuinely differentiated and purpose built to be a leading presence in this industry for the next generation of real estate professionals and entrepreneurs.”

Poleg also views the 700,000 transaction sides closed by the REMAX network in the U.S. in 2025 as a “significant opportunity” to grow Real’s title and mortgage operations.

“We estimate a 1% attachment rate on One Real Mortgage across that addressable transaction base to generate approximately $25 million of high margin revenue for the combined company post closing,” Poleg said. “Similarly, we estimate a 1% attachment rate on title would generate over $10 million of revenue for the combined company. Our goal over time is to be much higher than 1% so you can see how these numbers can genuinely transform the P&L over time.”

Additionally, Poleg said he also sees an opportunity to leverage Real’s consumer-facing AI home search platform HeyLeo to further nurture and monetize the 1 million annual leads generated across REMAX.com and REMAX.ca.

“REMAX is a brand built on production. The average REMAX  agent closes over 10 transactions a year, roughly double the industry average,” Poleg said. “These are exactly the kind of high producing full-time professionals that our technology platform and ancillary businesses are designed to support.”

Separate brands with separate value propositions

Moving forward, Poleg said Real and REMAX will continue to operate as “separate brands with separate and distinct value propositions.” 

“If you are a REMAX agent who thrives working in-office, side-by-side with your broker owner and your team, that is not changing. What you can look forward to is access to new technology tools and services that REMAX built, which will be available to you upon closing,” Poleg said. “If you are a Real agent, you will continue to have all the flexibility and benefits of our model. These are complementary businesses, each serving different agents in different ways soon to be operating under one roof.”

Real executives said the firm is in the process of standing up its integration team, with COO Jenna Rozenblat being named as chief integration officer. 

Rozenblat said she is confident that the combined company will be able to deliver “significant value” at both the company and individual office level. 

“That confidence comes from our DNA. We have spent over a decade using technology to streamline brokerage operations at scale, building Reason, deploying Leo AI and automating workflows that used to require manual intervention. We know how to run a lean technology-enabled brokerage efficiently, and we know how to bring agents onto a platform in a way that enhances their businesses without disrupting what they have built,” Rozenblat said. “That experience is directly transferable to REMAX franchisees, and it is the foundation of our on-the-ground integration approach.”

Q1 earnings

In addition to discussing the REMAX acquisition, Real executives also discussed their firm’s Q1 2026 earnings Thursday morning. 

During the first quarter of the year, Real recorded $465.6 million in revenue, up 32% year-over-year. However, the firm still reported a net loss of $3.4 million, an improvement over the $5.0 million net loss recorded in Q1 2025. 

Real’s ancillary services also all posted annual revenue growth in Q1 2026, with One Real Title, the company’s state-based joint venture title operation, reporting 22% growth in revenue to $1.3 million, One Real Mortgage recording a 20% yearly increase in revenue to $1.3 million and Real Wallet recording a 246% annual revenue growth to $436,000. 

Regarding One Real Mortgage, Real said it currently employs 134 loan officers, but is “actively evaluating new lender partners to ensure we are offering clients a more comprehensive range of competitive financing options.” 

“I think mortgage is on the right track and we will continue to see that reflected in the numbers as the year progresses,” Poleg said. 

As for Real Wallet, while it is still early days, Poleg said the company is pleased with agent adoption of the product so far. 

“We are now seeing early data showing a direct link between Wallet adoption and lower agent churn,” Poleg said. “We’re still in the early stages of what Real Wallet can become, but I’m very excited to bring it to even more agents and following the REMAX closing.” 

Ancillary services

In regard to all ancillary services, Real executives announced on the call that during the quarter the company onboarded 34 full-time employees to fill roles previously performed by outside contractors.

“From a practical standpoint, bringing these roles in-house means our agents get better service, better support, and more hands-on local expertise,” Rozenblat said. “And importantly, our new full-time brokers are being incentivized not just on agent satisfaction, but also on driving ancillary attachment rates in their markets.” 

Looking ahead

Looking ahead, Poleg believes Real is well on its way to having a single platform for consumers to transact with and agents to run their businesses and finances through. 

“That is the platform we are building and that has been our vision since day one. We didn’t have to pivot to AI. We didn’t white label our way into Fintech. We’ve built the infrastructure transaction by transaction, agent by agent year after year because we knew that someday technology would catch up to the vision. That day has arrived,” Poleg said. “And with the REMAX transaction, we will soon have the network and the reach to bring it to life at a scale that we believe can transform how people buy and sell homes.”