Realty ONE Group launches ZONE Pro AI platform

Realty ONE Group International has launched ZONE Pro, a rebuilt proprietary tech platform that uses artificial intelligence to centralize business operations, referrals and training for its more than 20,000 real estate professionals, the company announced on Tuesday.

The Laguna Niguel, California-based brokerage described ZONE Pro as a next-generation ecosystem and “command center” engineered to help agents and franchise owners automate workflows, manage referrals and scale their businesses from a single interface. The platform replaces and expands on the firm’s prior ZONE technology.

Key features include an AI Growth Coach, a global referral network, an AI support concierge named “ROGer,” an enhanced marketplace and a centralized training calendar, according to the announcement.

The AI Growth Coach functions as a predictive analytics tool and virtual business partner, analyzing data to deliver personalized lead generation strategies, market insights and daily action plans for revenue growth. The global referral network allows Realty ONE Group professionals across nearly 30 countries and territories to exchange international and domestic referrals inside the platform.

ROGer, the AI support concierge, is designed to handle troubleshooting, asset retrieval and operational questions so agents can stay focused on clients, the company said. The ONE Marketplace surfaces preferred vendors, tools and discounted services aimed at lowering business overhead, while a global training calendar aggregates live, virtual and on-demand coaching content in one hub.

Realty ONE Group said ZONE Pro was built using feedback from top-producing agents and team leaders and is intended to reduce administrative time by automating routine tasks and consolidating fragmented tools into a single dashboard accessible from anywhere.

The rollout to all Realty ONE Group professionals begins immediately, according to the firm, which operates more than 450 offices worldwide.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.