Rechat adds custom app building features

Rechat has expanded its platform to allow brokerages, teams, technology providers and vendors to build and deploy custom branded applications directly on top of its real estate operating system.

Custom app features are available immediately.

The initiative builds on work that began more than a year ago with companies including Douglas Elliman and SERHANT., which developed custom applications using Rechat’s infrastructure, leaders said.

More recently, Nest Realty has also utilized Rechat’s APIs and app platform to create custom solutions.

Developers can build custom interfaces that run directly within the platform’s environment. Applications remain hosted on the developer’s own servers while accessing Rechat’s data, workflows and interface components, including contact information, email tools, forms and other operational functions.

The company said this approach allows applications to appear and function as a native part of the Rechat platform while reducing development time and complexity.

“From day one, Rechat was architected as an operating system: one data model connecting CRM, marketing, design and transactions, with Lucy, our AI assistant, running across all of it, we didn’t bolt this on,” said Emil Sedgh, chief technology officer of Rechat. “That foundation is what lets a brokerage or a partnership create a production-grade app in weeks or months, not years. They build their idea; they don’t rebuild the infrastructure underneath it.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.