Rechat launches AI voice assistant campaign

Rechat has launched “Hey Lucy,” a new video-first advertising campaign highlighting how real estate agents can manage their business entirely through voice commands using Lucy, the company’s AI assistant.

The campaign features real estate agents working in everyday settings — arriving at listings, driving between appointments and leaving open houses — using voice commands to complete common real estate tasks without typing or switching between applications.

According to Rechat, the campaign builds on the growing role of voice-powered AI in real estate workflows.

“Agents were never going to type their way through their day and scale. They’re between showings, walking into a listing, sitting in a car between calls,” said Shayan Hamidi, CEO of Rechat. “The interface that fits that life is voice. Lucy was built for this. She knows your contacts, your deals, your listings. She’s not a chatbot responding to a prompt. She’s a colleague who already knows the context.”

The campaign showcases Lucy performing a range of tasks, including creating single-property websites, sending market reports to segmented contact lists, updating CRM records, drafting listing descriptions and social media posts, running buyer searches, sending testimonial requests and retrieving comparable sales and vendor recommendations.

The spots feature no narration, instead focusing on the voice command and resulting action.

Advertising will run throughout the summer across Meta, Google and other national digital platforms, with additional videos scheduled for release.

“Agents have never enjoyed typing notes into a CRM. We ask people who sell with their voice to sit down and type, then blame them for not doing it. Hey Lucy does the data entry for you. An agent walks up to a listing, says a few words, and the work gets done instantly,” said Audie Chamberlain, vice president of strategic growth and communications at Rechat.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.