RLTYco launches RLTYconsulting for brokerages and teams

RLTYco has launched a national consulting division, RLTYconsulting, to help large brokerages and teams scale their brands while offloading back-office financial operations, the company announced on Tuesday.

The New York-based firm, which bills itself as a one-stop financial infrastructure provider for 1099 real estate professionals, said the new unit will be led by growth strategist Danielle Garofalo and Douglas Elliman broker and regional manager Scott Elwell.

RLTYconsulting will work at the brokerage level and with large real estate teams, focusing on strategic growth, brand positioning and operational efficiency. The offering is paired with RLTYco’s existing services — including tax planning, payroll and other financial logistics — as part of a membership model intended to reduce the friction of running high-volume real estate businesses, according to the announcement.

Garofalo, who previously held senior roles at Disney and IBM before moving into residential real estate, brings experience as former chief strategy officer at Stribling & Associates and chief business development officer at CORE. Her consulting work has included assignments for brands such as Compass, REMAX, Lennar and The Agency, the company said.

Elwell, co-principal of RLTYconsulting and a broker with Douglas Elliman in Greenwich, Connecticut, has served as a regional manager, broker of record and agent across New England. He said the goal is to bridge the gap between brokerage business models, day-to-day agent realities and long-term growth plans.

“Having served as a regional manager, broker of record, and boots-on-the-ground agent throughout New England, my mission has always been to advocate for brokers and help them scale,” Elwell said in a statement. “By marrying our operational expertise with RLTYco’s infrastructure, we are bridging the gap between the brokerage business model, a broker’s day-to-day realities and the long-term growth goals of both.”

Garofalo said the partnership is aimed at allowing brokerage leaders to focus on brand and measurable growth while RLTYco simplifies back-office administrative work.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.