Top Century 21 firm expands into Michigan

Century 21 Circle — ranked among Century 21’s top 10 companies globally — has entered the Michigan market by bringing on the Sparta-based Kelley Real Estate Group.

Company leaders said the move reflects trends across Midwest markets surrounding Lake Michigan, where relocation patterns, second homebuyers and client referrals increasingly cross state lines.

“This isn’t just growth for us — it’s momentum,” said Melissa Archer-Wirtz, CEO of Century 21 Circle. “We’re very deliberate about where we go and who we partner with, and Michigan has always been part of the bigger picture. We’re building a dominant Midwest presence, and the Kelley Real Estate Group brings the kind of credibility and local strength that aligns with how we’re scaling. We’re expanding with purpose — and we’re not done.

“We’re seeing more clients and agents operating across state lines, especially within neighboring Midwest markets. Expanding into Michigan allows us to better support that movement and stay connected to the communities we serve.”

Century 21 Circle now operates with roughly 1,000 agents across nearly 40 offices in Illinois, Indiana, Florida and Michigan — with about $1.6 billion in annual sales volume.

The firm earned top-200 placement nationally for volume on last year’s RealTrends Verified rankings while also ranking just outside the top 100 for sides.

Felicia Kelley, Kyle Kelley and Rachael Austin also join Century 21 Circle as part of the expansion.

“The Kelley Real Estate Group has always been rooted in relationships, community, and doing what’s right for our clients,” Felicia Kelley said. “Joining Century 21 Circle allows us to expand on that foundation with the support of a globally recognized brand, innovative tools, and a leadership team that truly aligns with our vision for growth.”

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication. The system helps convert company announcements and industry data into HousingWire-style news coverage.