Washington-based MN Custom Homes rebrands as Azori

On Tuesday, Bellevue, Washington-based Azori, previously known as MN Custom Homes, announced that it is expanding into Arizona with an initial focus on Scottsdale, marking its first move beyond the Pacific Northwest. 

The expansion announcement coincided with a company-wide rebranding. The new name is meant to reflect the firm’s evolution and its emphasis on a more design- and experience-focused offering while maintaining its legacy of craftsmanship and client service, according to the announcement. 

The Arizona expansion builds on more than 15 years of experience delivering high-end residences in Washington and extends Azori’s vertically integrated model into a high-growth Sun Belt market. The custom homebuilder said it will continue to align architecture, interior design and construction from the outset of each project, supported by a home care program that provides post-close warranty and concierge services.

The rebrand is also intended to capture the company’s broader vision. Co-founder Joe Naeseth said in the announcement that “Azori comes from the ancient word ‘azor,’ meaning helper, adding that the shift reflects “a more refined, design-driven and experience-focused approach” grounded in the company’s established standard of quality.

Azori’s initial projects in Scottsdale will include several luxury residences designed to balance elevated aesthetics and day-to-day livability while responding to the local landscape and lifestyle, the company said. It is partnering with Scottsdale design firms DesignTank and Grady Olsen Design on its first homes, and a new Scottsdale office will serve as a base for local operations and future development.

“Expanding into Arizona is a natural next step for us,” Shaun McFadden, CEO and co-founder of Azori, said in a news release. “We’ve spent more than a decade refining our processes, building homes that prioritize both design and durability. Bringing that approach to a new market, particularly one experiencing strong demand for luxury living, is an exciting opportunity for our team.”

Azori said it aims to differentiate itself in Arizona by pairing design-forward architecture with “proven building performance” and a hospitality-style client experience that extends beyond closing. That positioning could influence expectations around after-sale service, warranty support and long-term home performance in Scottsdale’s upper-tier segment, where competition for affluent buyers remains strong.

The Azori brand will roll out across all of the company’s platforms, developments and communications effective immediately, according to the PR Newswire release. The firm will continue its Washington operations under the new name while ramping up its Scottsdale presence and evaluating additional opportunities in Arizona.