Zillow Showcase partnership gives Baird and Warner listings priority

Baird & Warner has signed an exclusive agreement with Zillow to offer its agents access to Zillow Showcase at a 40% discount from standard pricing, giving the Chicago-area brokerage’s listings prioritized exposure and enhanced media on the portal.

The customized program, announced by the company on Thursday, is designed to drive more engagement for Baird & Warner listings on Zillow, according to the announcement. Baird & Warner agents will now have access to Zillow Showcase features like priority placement in search results, interactive floor plans and 3D tours, exclusive listing email alerts to buyers, highlighted markers on mapped search results and prominent agent branding with direct contact options on listing pages. 

According to a statement from Dean Rouso, the senior vice president of strategic initiatives at Baird & Warner, “Every aspect of Zillow Showcase is designed to create an immersive experience and increase time spent viewing a listing. Our agents will be able to tap those capabilities for a heavily discounted rate and have the benefit of a supportive team in place to handle coordination with the platform as well as exceptional visual assets from Baird & Warner Image Services.”

The program also incorporates AI-powered photo organization that is intended to better communicate a home’s layout and key features, guided room-by-room touring, and an exclusive staging visualization tool that lets consumers view multiple furnishing and style options. Zillow Showcase listings are the only listings on the portal that can include video, according to the announcement.

Baird & Warner said its customized Zillow Showcase package does not require a monthly contract and is offered on a pay-per-listing basis. Zillow generally caps Showcase inventory at 10% of active listings in a market, but Baird & Warner’s contract guarantees inclusion for its agents’ listings, according to the company.

The brokerage said it has also created a dedicated internal support team to manage Zillow Showcase coordination on behalf of agents.

This article was generated using HousingWire Automation and reviewed by a HousingWire editor before publication.