Housing Industry News

Plain-English guidance on rates, home buying, and refinancing from the LoanFlow team.

Housing Industry News

Rethinking fire-resistant construction: How fire-retardant OSB is reshaping building materials innovation

Apr 27, 2026 · 8:00 AM LP Building Solutions HousingWire

Oriented strand board (OSB) has been a trusted staple in construction for decades. Builders have relied on its consistency, familiarity and structural…

Read full article →
Housing Industry News

The mortgage industry optimized for affordability. It ignored capital efficiency.

Apr 27, 2026 · 7:40 AM Gerald Green HousingWire

For decades, mortgage lending has been built around a single objective: to make homeownership affordable. The 30-year fixed-rate mortgage became the…

Read full article →
Housing Industry News

Speed-to-lead: Your strongest competitive advantage in homebuilding lies in response time

Apr 27, 2026 · 7:00 AM New Home Star HousingWire

Builders are generating more online leads than ever, but many are missing what matters most: speed. The homebuying journey now begins with an online…

Read full article →
Housing Industry News

Homeowners insurance is reshaping the real estate transaction

Apr 26, 2026 · 7:00 AM Westwood Insurance Agency HousingWire

Securing homeowners’ insurance is reshaping the homebuying process itself. Premiums are rising, carriers are pulling back from entire states and buyers are…

Read full article →
Housing Industry News

Housing demand shockingly positive even as the Iran war continues

Apr 26, 2026 · 3:09 AM Logan Mohtashami HousingWire

To my shock, housing demand rebounded last week even though the war with Iran continues and mortgage rates are higher today than before the war started.…

Read full article →
Housing Industry News

Home equity emerges as a generational growth strategy for originators

Apr 25, 2026 · 7:00 AM HW Media Content Studio HousingWire

With refinance activity constrained and purchase volume under pressure, lenders are being forced to rethink their sustainable growth plans. The answer is…

Read full article →
Housing Industry News

Pritzker’s honor: Illinois housing reform fight intensifies

Apr 24, 2026 · 9:17 PM Richard Lawson HousingWire

The fight over Illinois Gov. J.B. Pritzker’s sweeping housing reform agenda is intensifying as both sides harden their positions. Supporters and detractors…

Read full article →
Housing Industry News

PulteGroup targets margin stability through an upward mix shift

Apr 24, 2026 · 8:59 PM Tyler Williams HousingWire

Confronting heavier incentives, price cuts, tepid demand and margin pressure, PulteGroup opened the year with a mix-shift pivot that leans more heavily on…

Read full article →
Housing Industry News

Meritage Q1 2026 shows why incentives are the new battlefield

Apr 24, 2026 · 8:32 PM John McManus HousingWire

The mid-spring earnings cycle has produced a common-language reality check for America’s public homebuilders: the operating backdrop worsened faster than…

Read full article →
Housing Industry News

First-time homebuyer’s shrinking presence — what it means for real estate agents

Apr 24, 2026 · 8:04 PM Jonathan Delozier HousingWire

The share of first-time homebuyers has fallen to 21% of all transactions — the lowest level since the National Association of Realtors (NAR) began tracking…

Read full article →
Ready to take the next step?

See rates tailored to your credit score and down payment. No credit pull. No SSN needed.

Get Pre-Approved Free See Today's Rates
Encrypted
Have questions? Reach out.

We answer mortgage questions from real borrowers every day.

[email protected]